01
2021
UI/UX
McLaren’s 10th Anniversary
At the beginning of the 2021, Plan B Advertising was tasked with concepting some ideas for McLaren’s 10 year anniversary of producing road cars. My concept for a microsite was pushed to the client with the intention of it being a fun interactive experience that would also educate users on the McLaren’s road car history. I designed this microsite to have easy navigation, game play, product information that links to the global site, driver profiles and a detailed interactive timeline of the vehicles.
02
2021
UI/UX
FWD Tour Reporting Dashboard
With the launch of the new McLaren Artura, FWD tour was developed to help push the vehicle to the public. My role as the lead designer was to create a reporting dashboard so that the cleint could easily view this event’s overall results. I worked with Plan B’s developer to design an Artura branded microsite that housed digestable sets of data. This design is meant to be easily scrollable while also pushing the client’s branding for the Artura.
03
2020
Art Direction
Social Media
The New GT
The new McLaren GT was launched in 2020 and the rollout included a variety of social assets that were distributed to the North American dealers to use on their social platforms. I focused on creating images that utilized the client’s photography and video assets while including some unique style treatments to emphasize the GT’s power and beauty.
04
2021
Art Direction
UI/UX
McLaren IndyCar SP
McLaren IndyCar is a racing experience that is lead by a team involving Arrow Electronics, McLaren Racing and Schmidt Peterson Motorsports. For this event and most other racing events, I designed the emails, social posts and registration landing page. For IndyCar, I also designed a PDF one sheet for North American dealers to send to VIP customers who might want to experience the different IndyCar races. All of these assets must function cohesively so that the user will recognize the brand and the specific event. Using McLaren’s branding, I created someclean, modular layouts that are responsive on mobile and easily readable.
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