Hanes
2021
Ad Campaign
Copy by Claire O’Malley
Hanes came to Plan B Advertising for an ad campaign that would help market their products more towards printers as well as wholesalers that distribute to printers. My team and I developed “Shirt Matters” as a classic concept that pushes the versatility, durability, and printability of a Hanes product. The simple approach to this look and feel is inspired by minimalistic vintage ads that let the message sing while also allowing for visual impact. This concept consisted of a wordmark lockup, adlob examples, digital ads and deliverables for potential samples that might be sent to the printers or wholesalers.
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